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Q3_Campaign_Plan.md
Q3 Marketing Campaign: "Accelerate"
This document serves as the central source of truth for the Q3 campaign...
1. Target Audience & Positioning
SARAH EDITED THIS
Based on the recent Salesforce_Q3_Pipeline.csv data, our highest converting segment has shifted from mid-market to enterprise. Our messaging must reflect this pivot. reflect this pivot, particularly emphasizing our SOC2 compliance and zero-retention architecture.
Sarah Jenkins 1 hr ago
Added the SOC2 piece since the enterprise sales team said it’s their biggest hurdle right now.
2. Budget Allocation
SARAH EDITED THIS
| Channel | Allocated Budget | Target CPA |
|---|---|---|
| Meta (B2B Leads) | $45,000 $60,000 | $120 |
| Google Search | $80,000 | $85 |