Projects
Q3_Launch
Q3_Campaign_Plan.md
Q3 Marketing Campaign: "Accelerate"
This document serves as the central source of truth for the Q3 campaign. The primary goal is to increase inbound MQLs by 25% while maintaining our current CPA (Cost Per Acquisition).
1. Target Audience & Positioning
Based on the recent Salesforce_Q3_Pipeline.csv data, our highest converting segment has shifted from mid-market to enterprise. Our messaging must reflect this pivot.
Key Value Propositions (Draft)
- Speed to deployment (highlighting our new 1-click installer)
- Enterprise-grade security and compliance features
- Context-aware AI that actually understands business context
2. Budget Allocation
Pending final approval from Sarah in #q3-marketing-sync. Do not launch Meta ads until this block is resolved.
Projected Inbound MQLs vs Target CPA
Generated by Lida| Channel | Allocated Budget | Target CPA |
|---|---|---|
| Meta (B2B Leads) | $45,000 | $120 |
| Google Search | $80,000 | $85 |
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